The Gorenje Velenje handball club wanted to create viral content on social media and use it to draw attention to the breath of fresh air which arose from the new leadership, and the renewed comprehensive image of the club. That is how we built a Euroleague-worthy handball court overnight and played a surprise promotional match on it. After the match we distributed 100 signed balls and 500 tickets for the upcoming derby. The recording of the match went viral immediately upon release, almost without the help of media advertisements. The guru of handball commentating of the European Handball Federation observed that, “It was the best thing I ever saw in handball.“