Ice cream is a pleasure – creamy, refreshing, flavourful. Just the sight of it can make your mouth water. It’s delicious. That was the story that inspired us when designing a new brand of top-quality natural desserts – ice creams, cakes, and ice-teas – with the emphasis on the opening of the new ice cream supermarket in the shopping centre Citycenter in Celje.
A delicious brand
story / idea
solution = brand
Main goal – to stand out. With the range of products, the name, the comprehensive graphic image and communication. The new brand was sent into the world with a creative, imaginary name of Omnjom, the motto “Za obliznit’ dober” and an attractive, playful comprehensive graphic image. The communication was directed towards the competitive advantages, and the unique advantages – all Omnjom desserts are created with Slovenian milk without GMOs, artificial colouring, aromas or preservatives, and are based only on healthy sweeteners, as selected ice creams and cakes do not contain lactose, gluten, or crystal sugar.
strategy = a known face
The launch was propelled with the collaboration with Inja Zalta, a young and extremely popular Slovenian actress. Her mischievous good looks attracted attention on various communication channels – from billboards, to advertisements, our website, and social media. The visitors could also enjoy her company at the opening of the ice cream supermarket.
upgrades = new challenge
In the fall of 2016 Omnjom expanded their range of natural cakes. We fortified the recognisability of the brand and upgraded the existing image and story with a communications campaign. We preserved the main theme of the brand, achieved the distinctiveness of new products, and positioned them into the segment of healthy snacks.
result = success
During the first weeks the inquiries and the sweet desires exceeded our supply. The ice cream supermarket became one of the focal points for enjoying desserts.