Before departing abroad it is necessary to get travel insurance Tujina
A carefree holiday can quickly come to an end with an accident abroad, which can leave heavy financial repercussions. By buying the health insurance Tujina the policyholders get a reliable companion they can call 24 hours per day. In the flood of agencies and insurance companies offering various types of travel insurance we wanted to bring insurance Tujina closer to the public and highlight the special offers.
All who love to travel
Insurance Tujina is intended for individuals, as well as families or groups. Age is not an obstacle and the chosen destination even less so, because insurance Tujina is available for anywhere in the world. The important segment are families, as the chances of accidents and injuries are higher with children.
The seaside has one of the strongest
associations with holidays
The summer holidays make most people yearn for a holiday at the seaside, relaxing on the beach, swimming… We visualised this strong association between holidays and relaxation with a swimsuit design. We hung bikini tops from a string, communicating a concept of holidays abroad with the pattern of flags of various countries. We directed the call to action – getting the insurance Tujina.
Digital campaign with a little extra
Insurance Tujina can be bought online, which brings an additional 10-percent discount to the user. That is why we carried out the main part of the promotion through digital channels, with various forms of online advertising and newsletters which lead the user to Vzajemna’s website, where they could buy the insurance. We supplemented the digital communication with several offline solutions – PR articles, printed advertisements and other promotional materials.
Going abroad with Vzajemna
With the promotional campaign we lifted the recognisability of the insurance Tujina and encouraged buying it online – with digitally supported communications as well as with the 10% discount. We encouraged the purchasing decision and lifted the percentage of sales with a gift received when buying the yearly insurance Multitrip.