A thanks to the people of Maribor for their trust
Story = IDEA
For Europark’s 16th birthday we looked back at our younger years, since many of the residents of Maribor are reminiscing about the good old days. We contacted a well-known Maribor musician from the 60s – Lidija Kodrič. We adapted her greatest hit, “I turn 16 today” to the needs of the campaign, and adjusted the lyrics for Europark’s 16th birthday. With this campaign we wanted to thank the people of Maribor for their trust, and create an unforgettable party for the celebration of Europark’s birthday.
Solution = VIDEO
A music video featuring the employees and Lidija Kodrič
Music connects and spreads good energy, which was conveyed by the employees of Europark when they sang and performed among the people. Individuals from various positions and the administration of Europark sang the adaptation of the song “We are Turning 16 Today,” together with Lidija Kodrič, with which we thanked the visitors for their trust. The emotional and entertaining video was shared on Europark’s social media sites and showed it on the main events of the celebration – the concert on Leon Štukelj square and the concerts in Europark – which were also attended by Lidija Kodrič.
Strategy = AUTHENTICITY
To commemorate the 16th birthday with a story, a part of which are all employees – the ones who connect with the visitors on a daily basis. To improve on this story with the Maribor music legend Lidija Kodrič, and to lead the visitors into the 16th anniversary of Europark with an adaptation of her hit song.
- 146068PEOPLE REACHED
- 96540VIDEO VIEWS
- 2769REACTIONS, COMMENTS AND
- 7082FACEBOOK POST CLICKS