We focused on the users who want a wide insight into the offerings on the market, which is why they usually use the Google search engine to plan their vacation. We created a portal that offers an overview of all available offers in one place, which significantly shortens and facilitates the decision-making process. We adapted this comprehensive concept of synchronising offers and automatic transactions in real-time, offered by the biggest global reservation portals, to the main activity of the company – holiday apartments.

Immediately upon opening the website the user can see an advanced destination and apartment search, enabling a fast and simple path to the desired offer. For those users who know exactly what they want.

For the undecided users who want an overview of the extent of the offers, we introduced a wide range of destinations and holiday ideas through full-screen visual elements adapted to the season, destination, and chosen activities. The structure of the website itself allows for a fast transition between individual destinations and can quickly and simply filter the displayed apartments by chosen criteria.

We introduce ourselves with a smile. We modernized the brand and prepared a personification of the logo: the letters “a” and “p” compose a smiling face, creating a positive first impression, inspiring confidence, and at the same time highlighting the main characteristic of the website: user-friendly.