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December 2016

Telemach: Achieving social media effectiveness with a strategic approach

Buying a mobile operator in 2015 presented the challenge of adequate unification through social media for Telemach. A comprehensive model of communication needed to be found, appropriate common channels needed to be established, and a competitive advantage over other Slovenian telecom operators needed to be provided. How to increase engagement? At the starting point a [...]

Telemach: Achieving social media effectiveness with a strategic approach

Buying a mobile operator in 2015 presented the challenge of adequate unification through social media for Telemach. A comprehensive model of communication needed to be found, appropriate common channels needed to be established, and a competitive advantage over other Slovenian telecom operators needed to be provided. How to increase engagement? At the starting point a [...]

Gorenje: Win a gourmet dinner with Bine in a live broadcast

Christmas preparations in step with the times The Christmas period is a time of great preparations of the gourmet feasts for the upcoming celebrations. During this pre-holiday season we wanted to offer all the fans of Gorenje an original alternative to undertaking the Christmas dinner menu. We had the opportunity to collaborate with the ambassador [...]

Gorenje: Win a gourmet dinner with Bine in a live broadcast

Christmas preparations in step with the times The Christmas period is a time of great preparations of the gourmet feasts for the upcoming celebrations. During this pre-holiday season we wanted to offer all the fans of Gorenje an original alternative to undertaking the Christmas dinner menu. We had the opportunity to collaborate with the ambassador [...]

Qlandia: An interconnected web presence with sophisticated content

We put the dull and one-dimensional presentation of shopping centres in the background and focused instead on setting up a platform of content marketing. That is based on creating content which is interconnected, current, interesting and solves the everyday issues of the existing and potential visitors of Qlandia. Along with the platform we also introduced [...]

Qlandia: An interconnected web presence with sophisticated content

We put the dull and one-dimensional presentation of shopping centres in the background and focused instead on setting up a platform of content marketing. That is based on creating content which is interconnected, current, interesting and solves the everyday issues of the existing and potential visitors of Qlandia. Along with the platform we also introduced [...]

Qlandia: The Month of Fashion and Makeovers

The Month of Fashion and Makeovers at Qlandia For the visitors of the seven Qlandia centres we prepared the campaign Month of Fashion, for a part of which we organised fashion shows in May 2016 of the new collections of all participating centre shops that sell clothing. With an attractive presentation of the collections we [...]

Qlandia: The Month of Fashion and Makeovers

The Month of Fashion and Makeovers at Qlandia For the visitors of the seven Qlandia centres we prepared the campaign Month of Fashion, for a part of which we organised fashion shows in May 2016 of the new collections of all participating centre shops that sell clothing. With an attractive presentation of the collections we [...]

Apartments: A quick and easy path to an apartment

Apartmaji.com: A web portal for holiday apartment reservations The portal apartmaji.com, with their independent reservation system and a synchronisation of accommodations with external bases such as Interhome and AdriaGate, provides their users with a friendly interface and optimal reservation process for over 35.000 holiday apartments in Slovenia, Croatia, and other selected European countries. STRATEGY Let's [...]

Apartments: A quick and easy path to an apartment

Apartmaji.com: A web portal for holiday apartment reservations The portal apartmaji.com, with their independent reservation system and a synchronisation of accommodations with external bases such as Interhome and AdriaGate, provides their users with a friendly interface and optimal reservation process for over 35.000 holiday apartments in Slovenia, Croatia, and other selected European countries. STRATEGY Let's [...]

Paloma: A heavenly touch of gentleness

Bringing the correct perception to life Paloma has developed a new line of premium toilet paper Paloma Sensitive Care, the inspiration for which were perfect softness and a sense of safety for a caring touch of gentleness. However, the customers misperceived the line of toilet paper – they saw it as a curative product instead [...]

Paloma: A heavenly touch of gentleness

Bringing the correct perception to life Paloma has developed a new line of premium toilet paper Paloma Sensitive Care, the inspiration for which were perfect softness and a sense of safety for a caring touch of gentleness. However, the customers misperceived the line of toilet paper – they saw it as a curative product instead [...]

Vzajemna: Every destination has its bikini

Before departing abroad it is necessary to get travel insurance Tujina A carefree holiday can quickly come to an end with an accident abroad, which can leave heavy financial repercussions. By buying the health insurance Tujina the policyholders get a reliable companion they can call 24 hours per day. In the flood of agencies and [...]

Vzajemna: Every destination has its bikini

Before departing abroad it is necessary to get travel insurance Tujina A carefree holiday can quickly come to an end with an accident abroad, which can leave heavy financial repercussions. By buying the health insurance Tujina the policyholders get a reliable companion they can call 24 hours per day. In the flood of agencies and [...]

Ljubljanske mlekarne: Let’s cook better with MU Cuisine

The MU Cuisine products were used in the TV programme My Mum Cooks Better (Moja mama kuha bolje). By preserving the connection to the show we prepared a communications campaign which positioned the MU Cuisine products as a synonym to great cuisine – a family tradition passed through generations. Every family has their own cooking [...]

Ljubljanske mlekarne: Let’s cook better with MU Cuisine

The MU Cuisine products were used in the TV programme My Mum Cooks Better (Moja mama kuha bolje). By preserving the connection to the show we prepared a communications campaign which positioned the MU Cuisine products as a synonym to great cuisine – a family tradition passed through generations. Every family has their own cooking [...]

Jezeršek: A retro image for 35 years of culinary stories

A creative and memorable commemoration of the 35th anniversary The family Jezeršek celebrated 35 years of creating inspired culinary stories with a pop-up celebration in the LPP warehouse. For this extraordinary event, as well as a whole year of celebrations, we needed to create a creative and visual design, a special comprehensive graphic image and [...]

Jezeršek: A retro image for 35 years of culinary stories

A creative and memorable commemoration of the 35th anniversary The family Jezeršek celebrated 35 years of creating inspired culinary stories with a pop-up celebration in the LPP warehouse. For this extraordinary event, as well as a whole year of celebrations, we needed to create a creative and visual design, a special comprehensive graphic image and [...]

Omnjom: A delicious brand

Omnjom: A delicious brand story / idea Ice cream is a pleasure – creamy, refreshing, flavourful. Just the sight of it can make your mouth water. It's delicious. That was the story that inspired us when designing a new brand of top-quality natural desserts – ice creams, cakes, and ice-teas – with the emphasis on [...]

Omnjom: A delicious brand

Omnjom: A delicious brand story / idea Ice cream is a pleasure – creamy, refreshing, flavourful. Just the sight of it can make your mouth water. It's delicious. That was the story that inspired us when designing a new brand of top-quality natural desserts – ice creams, cakes, and ice-teas – with the emphasis on [...]

RK Gorenje Velenje: Who dares to throw the ball?

The Gorenje Velenje handball club wanted to create viral content on social media and use it to draw attention to the breath of fresh air which arose from the new leadership, and the renewed comprehensive image of the club. That is how we built a Euroleague-worthy handball court overnight and played a surprise promotional match [...]

RK Gorenje Velenje: Who dares to throw the ball?

The Gorenje Velenje handball club wanted to create viral content on social media and use it to draw attention to the breath of fresh air which arose from the new leadership, and the renewed comprehensive image of the club. That is how we built a Euroleague-worthy handball court overnight and played a surprise promotional match [...]

Pampers: Simple recipes for little heroes

What you eat is what you poop :) The arrival of a baby means big changes in the lives of young parents. The numerous novelties which this life challenge brings can often cause difficulties and confusion in everyday decisions. That is also true when introducing solid food to babies and the nutrition of toddlers. We [...]

Pampers: Simple recipes for little heroes

What you eat is what you poop :) The arrival of a baby means big changes in the lives of young parents. The numerous novelties which this life challenge brings can often cause difficulties and confusion in everyday decisions. That is also true when introducing solid food to babies and the nutrition of toddlers. We [...]

Orbico: On the renovated shelves in the Mercator Centre Šiška

Shelves that demand attention Shops are a true battlefield when it comes to attracting the attention of a customer. During the renovation of the Mercator Centre in Šiška we used eye-catching exposure on the shelves to draw attention to the brands Always, Gillette, Venus, and Pantene in a sea of similar products. Using the CGP [...]

Orbico: On the renovated shelves in the Mercator Centre Šiška

Shelves that demand attention Shops are a true battlefield when it comes to attracting the attention of a customer. During the renovation of the Mercator Centre in Šiška we used eye-catching exposure on the shelves to draw attention to the brands Always, Gillette, Venus, and Pantene in a sea of similar products. Using the CGP [...]

Woodstock: Setting up a website

Wood Stock Society We created a new website for the manufacturers of the best wooden eyewear in the world. With the synchronisation of a 360-degree photograph of the product, a title banner, and wood variation we created an excellent user experience which will excite the users. Choose your own glasses

Woodstock: Setting up a website

Wood Stock Society We created a new website for the manufacturers of the best wooden eyewear in the world. With the synchronisation of a 360-degree photograph of the product, a title banner, and wood variation we created an excellent user experience which will excite the users. Choose your own glasses

Europark: We’re turning 16 today

Story = IDEA A thanks to the people of Maribor for their trust For Europark's 16th birthday we looked back at our younger years, since many of the residents of Maribor are reminiscing about the good old days. We contacted a well-known Maribor musician from the 60s – Lidija Kodrič. We adapted her greatest hit, [...]

Europark: We’re turning 16 today

Story = IDEA A thanks to the people of Maribor for their trust For Europark's 16th birthday we looked back at our younger years, since many of the residents of Maribor are reminiscing about the good old days. We contacted a well-known Maribor musician from the 60s – Lidija Kodrič. We adapted her greatest hit, [...]

Gorenje Spartak in the AV light

Gorenje Spartak in our light Are you familiar with the Spartak football club? Or the Spartak household appliances? Gorenje Russia presents a new line of household appliances, in which a refrigerator, a kitchen scale, a toaster, and an electric kettle shine. For the line's promotion purposes we designed a photo approach for an image series and [...]

Gorenje Spartak in the AV light

Gorenje Spartak in our light Are you familiar with the Spartak football club? Or the Spartak household appliances? Gorenje Russia presents a new line of household appliances, in which a refrigerator, a kitchen scale, a toaster, and an electric kettle shine. For the line's promotion purposes we designed a photo approach for an image series and [...]

Petrol: designing, planning and setting up of the exhibition space MOS 2016

A well-rounded presentation of Petrol's entire range of products in one place As part of the 49th International Trade and Business fair, which is visited by about 120.000 people, we created, planned, and set up an exhibition space for the company Petrol d.d. The main challenge of the design for the exhibition space was a [...]

Petrol: designing, planning and setting up of the exhibition space MOS 2016

A well-rounded presentation of Petrol's entire range of products in one place As part of the 49th International Trade and Business fair, which is visited by about 120.000 people, we created, planned, and set up an exhibition space for the company Petrol d.d. The main challenge of the design for the exhibition space was a [...]

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