Creative Interactive Personalisation Photography Events

A solid return on investment

The same cost – a better response…

Results thus far prove significantly higher rates of return on investment into personalised communication! The concept and production of personalised communication might appear less favourable in terms of cost, but consider the increased response you can gain for exactly the same outlay.

Compare the cost and response rates of standard and personalised printed matter: a standard leaflet might cost you just fifty cents; but if you send to 10,000 addresses and get back just 200 responses, each response will have cost you 25 euros. If you send half the amount of messages with a personalised printed letter, the number of responses will amount to at least 500, thereby each response will have cost you only about 10 euros.

Research reveals that with the same outlay you will achieve at least 150% greater response from the same addressees.