Web communication strategy

The strategy of web communication and business is based on the client's marketing objectives together with the possibilities provided by the Internet.
AV Studio takes advantage of know-how accumulated over ten years of web applications development, as well as experience derived from numerous successfully implemented interactive projects.

The production of a web presentation or application goes through standard stages which provide a quality implementation as well as fulfil the objectives prescribed by project documentation:

• Identification of goals, project preparation and provision of documentation
• Content architecture, structure of user interface, extent of functionalities and content navigation
• Web presentation concept
• Graphic design of user interface, animations
• Selection of technology, implementation of graphics and functionalities, customisation of content management system, implementation of B2C, B2B and CRM modules
• Editorial
• Search engine optimisation (SEO)
• Testing and publication
• Promotion, search engine marketing (SEM) 
• Maintenance, web metrics, consultancy and development

Project Types

Presentational sites and portals with content management and customer relationship management systems, online stores, booking systems, information systems, document servers, online games, animated pages for children, online ads, presentational disks and custom-made applications.

All stages of the project and expenses are accurately managed using the AV Manager project management system, a facility which ensures the optimal progression of work as well as constant information provision to the client.