Content preparation and editing

Content preparation and editing is an essential part of the underlying concept as well as integral to the maintenance of any website. Content provides the value element of the site, and thus influences every stage of its production.

AV Studio editorial undertakes the following activities:

• Information architecture, content browsing scheme and content interconnection
• User and user groups analysis
• Web communication (analyses of website purpose and objectives as well as target user groups; design of web texts congruent with the rules of web communication – text organisation, division and style; update and complementing of existing texts; printer-friendly versions congruent with online presentations)
• Preparation and entry of graphics and texts into the CMS system
• Testing and analyses of user experience
• Search engine optimisation (SEO)
• Translation and generation of language adaptations
• Education, co-ordination and management of editorial groups
• Organisation of editorial workshops
• Analysis of the number of visits
• Digital PR - public relations via the web (corporate, brand, crisis, etc. communications)
• Interactive structure within the AV SiteKit 4.0 content management system